In May 2012, when Turkish Dogus Group acquired the majority shares of the luxurious five-star Capri Palace Hotel, located in the heart of Anacapri and famous for its international celebrity clientele, it did not create much of a stir in Italy or Turkey. The transaction looked more like a partnership, as the hotel would go on being managed by Tonino Cacace, previous owner and current minority shareholder, while Dogus Group would support its growth and have access to its brand